KOPITALK WITH
MHO
Column by Malai Hassan Othman
Whose Festival
Is It, Anyway?
Every year, foreign traders arrive for Brunei's festive
season, make their money, and leave. Local businesses are still here — and
still struggling.
Bandar Seri Begawan |
March 2026
Every Hari Raya, the halls are full.
The crowds come. The money flows.
But when it’s over,
many local traders are left asking a simple question:
Was this season ever really theirs?
This week’s KopiTalk
looks at a growing concern —
foreign vendors come, sell, and leave,
while local businesses struggle to stay afloat in their own market.
The numbers are
telling.
The sentiment is real.
And the question is becoming harder to ignore.
Picture this. It is a few
weeks before Hari Raya. Government workers have just received their Kurnia
Peribadi. Annual bonuses are in the bank. People are in the mood to spend. The
halls at Bridex and the International Conference Centre are packed, shoppers
weaving between hundreds of stalls. The atmosphere is festive. The tills are
ringing.
But ask a local trader how
business is, and the answer may surprise you. For many, what should be the best
season of the year is becoming one of the most demoralising.
The reason is not hard to
find. Walk through those consumer fairs and count how many stalls belong to
local businesses. Then count the rest. A growing number of Brunei traders and
permanent residents — who have spent years building their businesses here,
paying rent, licences, wages, and taxes — feel they are being crowded out of
their own festive season by vendors who carry none of those long-term costs.
This column has received
messages on exactly this issue. One veteran businessman put it simply: foreign
traders come, sell, and leave with the money. They do not maintain shops. They
do not employ locally. They do not reinvest here. And yet they are present at
the most commercially valuable moment of the year, often at prices local
businesses struggle to match.
It is a fair grievance.
And the numbers behind it make it harder to dismiss with each passing year.
The Numbers Tell the Story
The Department of Economic
Planning and Statistics publishes a Retail Sales Index every quarter. It is not
light reading. But buried inside it is a pattern policymakers should not
ignore.
In Q2 2021, when borders
were closed, retail sales reached BND488.2 million — the highest in recent
years. Bruneians could not shop across the border. Foreign vendors could not
enter. So spending stayed local. And local businesses thrived.
Then the borders reopened.
The trend reversed.
By Q2 2023, retail sales
had fallen to BND446.1 million. In Q2 2024, to BND420.6 million. The latest
figure, Q2 2025, stands at BND394.7 million — the lowest in at least eight
years, even below pre-pandemic levels.
That is not a fluctuation. That is direction.
The relationship between
open borders, foreign participation, and declining local retail may not be
perfectly linear. But taken together, the trajectory is difficult to ignore —
especially at a time when costs are rising and local businesses are under increasing
strain.
Three Pressures, One Reality
Consumer fairs are only
part of the story. Local traders are facing pressure on three fronts —
simultaneously.
The first is cross-border
spending. A 2024 Universiti Brunei Darussalam study estimated that Bruneians
spend around BND1 billion annually in Limbang, Miri, and Sabah. That is almost
the size of Brunei's entire retail sector, valued at roughly BND1.2 billion.
Why? The answer is simple:
value.
"Spending BND100 [you get a] half cart here, or
spending RM300 [you get a] full cart in Miri — people know how to
calculate."
Part of that difference
lies in the cost of doing business locally. Import delays, processing
inefficiencies, and storage costs quietly accumulate — and are ultimately
passed on to consumers.
"Imagine importing products and getting stuck in the
container hub for weeks… you still have to pay for the space… you end up having
to jack up prices."
The second front is online
retail. Platforms like Shopee, Lazada, and Temu allow consumers to bypass local
markets entirely — often at prices local businesses cannot match.
The third is seasonal
consumer fairs themselves — events that can feature hundreds of booths, many
operated by short-term vendors. They arrive, trade, and depart — taking their
earnings with them.
The Kurnia Peribadi alone
distributes over BND17 million just before Hari Raya. When a significant
portion of that spending flows out just as quickly, it is reasonable to ask
whether the intended economic impact is being achieved.
A Necessary Balance
To be fair, consumer fairs
are not without value. They bring variety, competitive pricing, and a festive
buzz that many Bruneians enjoy. For consumers, they offer access and choice.
For organisers, they drive traffic and commercial activity.
The issue is not their
existence. It is the balance of participation — and whether the current
structure disproportionately disadvantages those who are rooted in the local
economy year-round.
What People Are Actually Saying
This concern is not
isolated. It is visible across public discussions — consistent in tone, and
increasingly difficult to dismiss.
People are not opposed to
foreign vendors. What they question is a system that appears to make it easier
for outsiders to benefit than for those who have invested locally over decades.
"When people have less money, they try to maximise
their buying power… one option is to cross the border… The government knows
what they need to do… but they are not doing any of those."
Others point to the
cumulative burden of regulation and inefficiency:
"Starting a business is not easy… regulations,
inefficiencies, red tape… even when people have money, they go where there are
more options."
And the long-term
implication is clear:
"Businesses couldn't sustain… more Bruneians will
join the unemployed pool."
Youth unemployment already
stands at around 18 percent — among the highest in the region. When local
businesses weaken, employment opportunities shrink with them.
A Question of Fairness
A Malay proverb comes to
mind: menepuk air di dulang, terpercik muka sendiri — when you strike the
water, it splashes back.
When policies
unintentionally disadvantage local players, the consequences return to the
economy itself.
Local traders are not
asking for protection. They are asking for fairness — for the ability to
compete on reasonable terms.
Another proverb says it
more starkly: kera di hutan disusui, anak di rumah mati kelaparan.
It is a harsh image. But
when the system consistently favours those without long-term commitments over
those who sustain the economy daily, the question becomes unavoidable.
What Needs to Change
None of this is beyond
correction.
Consumer fairs can remain
vibrant — but the structure must evolve.
First, timing and access.
During peak spending periods, local businesses should have priority access to
stalls at major venues, at rates they can realistically afford.
Second, commitment.
Participation should reflect contribution. Vendors who wish to benefit from
Brunei's market should demonstrate a meaningful economic presence — whether
through employment, longer-term engagement, or reinvestment.
Third, promotion. A
serious Beli Brunei effort, tied to festive seasons and backed by real
incentives, could shift behaviour meaningfully.
Fourth, measurement. AMBD
and DEPS should quantify the extent of economic leakage linked to these
activities. Policy should be driven by evidence, not reaction.
The Festive Season Should Work for Bruneians
Every year, the halls
fill, the crowds gather, and the money flows. For a moment, it feels like
prosperity.
But when the tents come
down, too many local traders are left asking a quiet question: did the season
truly belong to them?
The people who wrote to
this column are not complainers. They are business owners who have stayed,
invested, and contributed. They are asking for something simple — a fair chance
during the one season that should matter most.
If Wawasan 2035 is about
resilience and sustainability, then this is not a side issue. It is
foundational.
Because in the end, a festive season is not just about
celebration.
It is about who it sustains — and who it leaves behind.
KopiTalk with MHO is a public interest
column by Malai Hassan Othman.
Readers may write to the column with
issues of public concern.
— End —