Investing in Tomorrow: Making Belait Great Again Today

Belait District has been my home, my inspiration, and my identity. From growing up in the heart of Brunei's oil and gas industry to working offshore with Brunei Shell, I have witnessed both the vibrant heights and the quiet decline of this district. As the nodding donkeys slow their rhythm and wells run dry, I can't help but ponder: what does life after oil and gas look like for Belait? 

By Malai Hassan Othman

 

Belait District, known as the oil and gas capital of Brunei Darussalam, holds a special place in my heart. 

 

Having been born and raised in Belait, my connection to this district is deeply personal. 

 

Today, I reside atop one of Brunei's largest onshore oil reservoirs. Just a few meters away stands the biggest nodding donkey in the country, a constant presence since my childhood.

 

My family originally hails from Kampong Melayu Asli, but when I was six months old, we relocated to Seria, a town that has significantly shaped my identity. 

 

Growing up, I witnessed the industrious spirit of the community, from the bustling oil rigs to the close-knit camaraderie of neighbours during local events. 

 

My first career was with Brunei Shell, where I was trained as a draftsman for the engineering department. 

 

During my tenure, I had the opportunity to work with Brunei Liquified Natural Gas and undertake duties at offshore installations, experiences that deepened my understanding of Belait's vital role in Brunei's economy. 

 

Seria’s rich history and dynamic environment instilled in me values of resilience and adaptability, which have guided me throughout my life. 

 

Seria, the birthplace of Brunei’s oil and gas industry, has a rich history. It was once called Padang Berawa, meaning ‘Wild Pigeon’s Field,’ a name reflecting its natural harmony. 

 

Over time, Seria has transformed into a hub of human ingenuity and perseverance. Interestingly, the name "Seria" is believed to be an acronym for 'South East Reserved Industrial Area,' hinting at its industrial future.

 

More than 900 wells have been drilled in the Seria Field, yet fewer than 300 are actively producing oil today. 

 

This decline is primarily due to the natural depletion of oil reserves over time and the limited success of enhanced oil recovery techniques, underscoring the need to transition toward alternative sources of economic growth. 

 

Over 500 wells have already run dry—a stark reminder of Brunei’s reliance on finite resources and the urgent need for economic diversification and sustainable development.

 

I have witnessed Belait’s vibrant days when the district truly reflected its status as the oil and gas capital of Brunei. 

 

Today, however, it struggles to uphold its reputation, even with major downstream industries like Brunei Methanol and Brunei Fertilizer nearby. 

 

The closure of the Seria Refinery Plant, following the establishment of Hengyi’s refinery at Pulau Muara Besar, marked a turning point, resulting in a significant loss of local talent. 

 

Brunei now relies on Hengyi for diesel and gasoline purchased through Brunei Shell Marketing.

 

The downgrading of one of Southeast Asia’s largest marine construction yards and the outsourcing of offshore platform fabrication to China to cut costs have further exacerbated the district’s challenges. 

 

In twenty years or so, the ever-loyal nodding donkey, which has pumped oil for over 70 years, may finally come to a halt as Brunei’s oil reserves dwindle. 

 

This underscores the urgency of preparing for a future beyond oil and gas. 

 

It makes me think about 'life after oil and gas' in Belait—a future where the district transforms its identity and economy to thrive in new, sustainable ways.

Life after oil and gas?

 

A New Vision for Belait

 

Belait plays a crucial role in Brunei’s economic framework and is located on the border with Miri, Sarawak. 

 

Despite its strategic location and rich natural resources, Belait’s full potential remains untapped. 

 

As Brunei aims to achieve its Vision 2035—to be recognised for quality education, sustainable economic growth, and a high standard of living—a complementary vision tailored for Belait District is essential.

 

Belait Vision 2050 Statement:

 

"Belait District: A dynamic cross-border energy and maritime hub, driving sustainable growth and innovation while fostering a high quality of life for its people."

 

Reviving Belait’s Economy: A Personal Perspective

 

Recently, I attended a closed-door dialogue in Belait District led by Dato Paduka Dr. Amin Liew, the Second Minister of Finance and Economy. 

 

The session brought together business leaders and high-ranking government officials for candid discussions about Belait’s future. 

 

While the Minister’s passion and commitment to revitalising Belait were uplifting, I couldn’t help but wonder—what comes next? How do we translate words into action?

 

Participants voiced frustrations over operational challenges, regulatory bottlenecks, and the persistent lack of vibrancy in Belait. 

 

Despite hosting major industries, the district often feels like a "sleepy town." 

 

This paradox stems from a lack of vibrant community activities, limited infrastructure supporting modern lifestyles, and insufficient opportunities to engage the younger generation, which collectively diminish the district’s dynamism. 

 

This is disheartening for a place with such immense potential. 

 

During the session, I proposed a “shopping list” of transformative actions to renew Belait’s greatness.

 

Strategic Proposals for Belait Vision 2050

 

1. Linking Belait to the Belt and Road Initiative (BRI)

 

Belait’s strategic location makes it an ideal candidate for integration into the Belt and Road Initiative. 

 

By positioning the district as a hub within the BIMP-EAGA subregional redistribution framework, Belait can become a pivotal node for trade and economic activity in ASEAN. 

 

Leveraging its proximity to key markets and maritime routes, the district could thrive as a centre for redistribution and logistics, promoting cross-border trade and investment.

 

2. Establishing a Free Economic Zone (FEZ) between Belait and Miri

 

A Free Economic Zone could facilitate seamless trade, attract foreign direct investment, and stimulate economic activities on both sides of the border. 

 

For instance, the Iskandar Malaysia FEZ near Johor Bahru has successfully attracted multinational corporations and significantly boosted regional trade and investment. 

 

Drawing inspiration from such examples could help shape a successful FEZ model for Belait. 

 

Businesses would benefit from reduced tariffs, streamlined regulations, and enhanced cooperation between Brunei and Malaysia, positioning Belait as a gateway for regional commerce.

 

3. Redeveloping Anduki Airport and Modernising Belait Port

 

Significant infrastructure upgrades are critical. 

 

Transforming Anduki Airport into a modern facility capable of supporting both passenger and cargo services would enhance connectivity and stimulate growth. 

 

Similarly, expanding and modernising Belait Port would enable it to handle larger trade volumes, establishing it as a regional maritime hub. 

 

Rumours about developing Brunei’s second airport as a cargo and logistics hub present exciting opportunities to integrate Anduki Airport into global supply chains.

 

4. Developing the Belait River as a Maritime Industrial Corridor

 

Leveraging the Belait River for industries like shipbuilding, logistics, and eco-tourism could create a vibrant industrial zone while maintaining environmental sustainability. 

 

This initiative would attract regional and international investors, solidifying Belait’s status as an economic hub in the BIMP-EAGA region.

 

5. Diversifying Beyond Oil and Gas

 

·      Agri-Tech and Aquaculture: Develop modern agriculture and aquaculture industries to ensure food security and create new export opportunities.

 

·      Digital and Knowledge Economy: Establish an Innovation and Technology Park focused on IT services, tech startups, and knowledge-based industries.

 

A Call to Action

 

Belait Vision 2050 represents more than just an economic plan; it is a reimagining of the district’s identity. 

 

By harnessing its maritime potential, improving infrastructure, and fostering cross-border trade, Belait can position itself as a dynamic and innovative region.

 

Achieving this vision requires structured blueprints, actionable roadmaps, and a dedicated special committee to drive Belait’s economic revival. This committee would:

 

·      Draft a comprehensive economic blueprint outlining long-term goals and milestones.

 

·      Develop strategies to diversify Belait’s economy beyond oil and gas.

 

·      Foster collaboration among businesses, government bodies, and local communities.

 

This vision isn’t just about economics; it’s about creating a place where people aspire to live, work, and grow. 

 

Imagine a district with thriving neighbourhoods equipped with smart city solutions, robust public transport connecting key areas, and green spaces that encourage outdoor activities. 

 

Picture a vibrant economy where career opportunities in emerging industries flourish alongside top-tier healthcare and education facilities that foster a high quality of life. 

 

Together, we can ensure that Belait not only supports Brunei’s national goals but also realises its potential as a vibrant, dynamic, and sustainable district.

 

This is my hope, my belief, and my proposal for the future of Belait. (MHO/12/2024)

 

"Changemakers in Action: Youths Lead the Dialogue at Kopi Talk"

Reflections from Kopi Talk with MHO: A Day of Insightful Discussions and Youth Empowerment

What happens when passionate young minds, seasoned mentors, and bold ideas come together in one room? At Kopi Talk with MHO, youths from all walks of life tackled Brunei's biggest challenges head-on, from rethinking MIB as a dynamic force to addressing the realities of unemployment. Curious about their bold visions for Wawasan 2035? Dive into their powerful stories and transformative ideas now!

By MHO

 

BANDAR SERI BEGAWAN, DECEMBER 2024: What an amazing experience it was hosting Kopi Talk with MHO at Hab Belia, Stadium Negara Hassanal Bolkiah! 

 

The energy and enthusiasm of the youths were infectious, and it was so inspiring to see so many passionate individuals unite to discuss Brunei’s future and their contributions to achieving Wawasan Brunei 2035.

 

One of the highlights of the event was the fireside chat, where I was asked some truly thought-provoking questions about my life as a journalist - how I began my career, the hurdles I encountered, and what drives me to this day. 

 

I shared how journalism, to me, is much more than just reporting news. It’s about being a social scientist - delving deep into issues, conducting thorough research, investigating facts, and uncovering the truth of the matter. 

 

As a journalist, I’ve always believed in the power of storytelling, not just to inform but to educate and empower communities. 

 

By adhering to a strong code of ethics, journalists can maintain the trust and credibility that are the foundation of their work. 

 

It was incredibly fulfilling to share how the essence of journalism lies in its ability to shape perspectives, spark dialogues, and drive positive change in society. 

The World Café Session was where the magic truly happened. 

 

Participants, a majority of whom were young graduates - some working under the I-Ready program, others employed abroad, some underemployed, and a few still actively seeking jobs - were divided into groups that rotated through three discussion tables, each dedicated to a vital theme. 

 

At the first table, the focus was on MIB in Development, where participants explored how the principles of Malay Islamic Monarchy (MIB) can serve as a guiding compass for Brunei’s progress while staying deeply rooted in its cultural and spiritual identity. 

 

The youths expressed a desire to see MIB transcend its role as merely an ideology or set of guiding principles. 

 

They envisioned MIB as a dynamic social, political, and engineering science that could be contextualised in governance and integrated into the everyday lives of citizens. 

 

They highlighted the need for MIB to evolve into a practical framework that addresses real-world challenges, ensuring its relevance in shaping Brunei’s development in a modern context. 

The second table asked the question, What Can Youths Do to achieve Wawasan 2035? Sparking conversations about how young people can contribute through leadership, innovation, and proactive actions. 

 

The youths emphasised the need to empower their generation through participatory governance and institutionalising civic engagement as a formal platform for their involvement in nation-building. 

 

They expressed a desire to be actively involved in shaping policies and decisions that affect their future, highlighting the importance of creating structured opportunities for meaningful youth participation at all levels of governance and development. 

 

Finally, the third table took on the topic of Opportunities, diving into pressing challenges like unemployment and underemployment while brainstorming ways to turn these obstacles into pathways for success, including fostering entrepreneurship. 

 

The discussions emphasised the pressing need for a change in mindset when tackling these issues. 

 

The youths suggested that authorities should focus on creating more quality job opportunities to address the imbalance between the supply and demand of jobs, especially with hundreds of graduates and undergraduates entering the job market each year. 

 

They also stressed the importance of crafting policies that foster a conducive environment for entrepreneurial growth, allowing startups and small businesses to thrive and create new opportunities in the local economy. 

 

Throughout these discussions, it became clear that the youths not only had valuable ideas but also a strong desire to be heard and included in shaping Brunei’s future.

 

We were incredibly fortunate to have Dato Malai Ali Othman, a retired Director of the Institute of Civil Service, join us as a mentor. 

 

His wisdom and experience helped the youths navigate these complex issues. I couldn’t resist hopping from table to table, joining the discussions, and listening to the candid ideas being shared. 

 

The depth of thought and creativity of the participants left me truly inspired.

 

A big shoutout to Vil-Laju, the youth association led by Riyan Yazid, Khaizuran Wardi, and Nabillah, for organising this fantastic event. 

 

Your vision and dedication to creating a platform for open and meaningful dialogue are commendable. 

 

Thank you for giving me the honour of being your special guest - it was an absolute privilege.

 

I also want to extend my heartfelt thanks to the members of Biro Tindakan Aduan Rakyat (BITAR) from the National Development Party (NDP) who joined us as observers. 

 

Your presence and support added so much value to the event and reflected a shared commitment to collaboration and growth.

 

As the day came to an end, I couldn’t help but feel optimistic. 

 

The reflections and ideas shared today have the potential to spark meaningful change. 

 

This event reaffirmed my belief that Brunei’s youths are not just the leaders of tomorrow -  they are the changemakers of today.

 

Thank you to everyone who participated and contributed to making this Kopi Talk a truly memorable experience. 

 

Let’s keep the momentum going and continue to inspire each other as we work towards a brighter future for Brunei.

 

Kopi Talk with MHO – where ideas brew, and change begins.

 

Brunei Staycation Promo: Is the Tourism Industry Serious About Domestic Tourism?

By DMAO and Malai Hassan Othman

BANDAR SERI BEGAWAN, DECEMBER 2024: The recent promotional offer from The Empire Brunei for the December holiday season has elicited mixed public reactions, raising an important question: How serious is Brunei about promoting domestic tourism? 

 

Marketed as a luxury staycation for Yellow and Red IC holders (Brunei citizens and permanent residents), the package is priced at BND 260 per night for a Superior room, including breakfast, dinner, and access to resort facilities. Despite the luxurious inclusions, the public response has been lukewarm at best.

A Public Outcry Over Prices

The BND 260 promotional rate has faced criticism as being overpriced and lacking value. 

 

Many commenters voiced their frustration, noting that the cost of staying at The Empire appears excessive compared to previous rates of around BND 198. 

 

The significant price increase, especially as regional travel becomes more affordable, has invited comparisons with neighbouring countries where Bruneians can enjoy premium hotels for the same amount—if not less—while experiencing superior facilities and more vibrant surroundings. 

 

This situation prompts the question: Has The Empire genuinely evaluated its competition?

Value Beyond the Price Tag

While much of the criticism focuses on pricing, The Empire Brunei does offer a luxurious experience worth considering. 

 

The opulent accommodations, gourmet meals, and numerous resort amenities promise local and regional visitors a high-end staycation. 

 

It's essential to emphasise that The Empire is not merely a hotel; it’s a destination that blends luxury, relaxation, and cultural richness. 

 

However, the package's positioning may have alienated the market it intends to attract—those seeking value alongside luxury.

 

Critics argue that for BND 260, guests expect more than just a night in a Superior room; many expect multiple nights at high-quality resorts in neighbouring countries, which offer vibrant settings and ample entertainment options. 

 

Although The Empire includes breakfast and dinner, the overall experience must justify the price, particularly for locals and expatriates who are becoming increasingly discerning in their spending.

Inclusivity Matters: The Exclusion of Green IC Holders

The promotional package is exclusively available to Yellow and Red IC holders, excluding Green IC holders—guest workers and expatriates who also contribute to Brunei. 

 

This exclusion resonated negatively with the public, many of whom perceived it as discriminatory. Green IC holders play a significant role in Brunei’s economy and society. 

 

By excluding them, The Empire missed an opportunity to showcase inclusivity and foster community ties. Luxury offerings should not be reserved solely for Brunei's wealthy; they should be accessible to anyone seeking a premium experience.

A Reflection of a Struggling Industry?

The narrative surrounding The Empire's promotional package reflects deeper challenges within Brunei’s tourism sector. 

 

The Brunei Darussalam Business Sentiment Index (BSI) for December 2023 indicates that many businesses within the hospitality sector expect slower activity over the school holidays, with consumers favouring international travel over domestic options. 

 

Despite these challenges, there are signs of recovery. 

 

The Tourism Performance Report 2023 reveals a significant rise in international visitor arrivals, increasing from 35,701 in 2022 to 120,059 in 2023. This upward trend could enhance domestic tourism initiatives.

 

Staycation bookings for Kenali Negara Kitani (KNK) packages increased from 6,255 in 2022 to 12,720 in 2023, indicating a growing interest in domestic tourism that requires nurturing. 

 

The hospitality sector must rethink its approach to include innovative offerings that cater to a wider demographic rather than repackaging outdated ideas at inflated prices.

Government Efforts to Promote Staycations

The Brunei government has made strides to promote domestic tourism through the KNK campaign, offering over 80 staycation packages tailored to diverse tastes and demographics. 

 

These packages include luxurious hotel stays, cultural experiences, marine diving, and family-oriented activities like arts and crafts, beach soccer, and kayaking. 

 

Designed to attract both citizens and permanent residents, these initiatives also include Green IC holders, fostering inclusivity and community engagement.

 

While some industry players limit their promotions' scope, the KNK campaign emphasises affordability, with attractive rates for various accommodations, including breakfast and dinner. 

 

For instance, deluxe rooms start at BND 75, contrasting sharply with The Empire's high rates. This focus on affordable luxury aims to make local tourism experiences accessible to a broader audience. 

 

By incorporating family-oriented activities and making luxury more inclusive, the government is setting a standard that the industry could strive to match.

Facilities Falling Short of Expectations

Public sentiment regarding The Empire's facilities has been critical. There is a perception that Darussalam Assets—The Empire's owner—and its management view the resort more as a burden than an asset. 

 

This attitude appears to direct attention towards cost-cutting rather than strategic investment, resulting in makeshift fixes instead of substantial restorations. 

 

Rather than committing to long-term improvements, temporary solutions and ad-hoc structures have been installed, likely due to budget constraints. 

 

This mindset undermines the resort's potential to reclaim its esteemed status, leaving many guests with the impression that corners are being cut.

 

Descriptions of the hotel as "old and run down," with outdated amenities like small TVs and old ironing boards, illustrate the gap between expectations and reality. 

 

Complaints about declining quality in breakfast offerings, maintenance, and cleanliness further highlight areas in need of improvement. 

 

However, the Tourism Performance Report 2023 noted a positive trend in tourism receipts, which rose from BND 19.47 million in 2022 to BND 74.83 million in 2023, suggesting the potential for funding improvements to The Empire's offerings.

 

The Empire boasts significant assets, including sprawling grounds, luxurious spa services, a world-class golf course, and gourmet dining prepared by top chefs. 

 

Its spa and the Jack Nicklaus-designed 18-hole championship golf course offer unique experiences that can distinguish it as a destination. 

 

The reopening of Lee Gong and The Bunker restaurants adds further appeal to its culinary variety, making it an enticing option for those seeking diverse luxury experiences. 

 

Unfortunately, many of these amenities are under-promoted or underutilised, leaving potential guests unaware of their true value. 

 

To resonate with modern travellers, The Empire needs to articulate a unique luxury experience that appeals to everyone—not just the elite.

Missed Opportunities for Growth

Criticism of The Empire extends beyond pricing; it includes concerns over perceived stagnation in their offerings. Many locals feel that the current packages lack excitement compared to options just a few hours away.

 

A true staycation should provide a refreshing change of scenery with unique activities and memorable moments, yet The Empire’s offerings come across as mundane.

 

There is significant potential for The Empire to enhance its offerings in alignment with public expectations. 

 

The rebranding of Jetudong Park, along with improved experiences at The Empire, could transform both locations into a premier staycation destination that provides more than just luxury accommodations. 

 

A shift in mindset is essential—modern travel and adventure tourism transcend merely providing bed and breakfast services for the affluent.

 

They demand crafting unique, memorable experiences for a broader audience that incorporate innovation, excitement, and authenticity.

Selling Experiences, Not Just Products

The public's frustration with staycation initiatives points to a fundamental flaw in how some players in the tourism industry approach their services. 

 

There has been an overemphasis on pricing and selling products instead of delivering experiences and adventures. In today’s travel landscape, it is essential to create emotional connections and narratives that travellers want to engage with. 

 

For instance, Apple sells more than just a phone; it embodies innovation and lifestyle. Similarly, The Empire should offer more than luxurious rooms—it should promote the dream of adventure, relaxation, and transformation.

Lessons from Global Players

To enhance its positioning, The Empire Brunei could look to successful luxury brands like the Dorchester Collection. 

 

Renowned for its properties in key cities such as London and Paris, the Dorchester prioritises unique, memorable luxury experiences accessible to anyone, not just the affluent. 

 

The Empire, with its regal ambience and tropical setting, has the potential to differentiate itself by offering a unique blend of grandeur and local culture that appeals to a wider audience.

 

Both The Dorchester Collection and The Empire operate in the luxury hotel sector but have distinctive approaches. 

 

While The Dorchester specialises in urban luxury tailored for sophisticated tastes, 

 

The Empire's serene, tropical setting presents an opportunity for relaxation and cultural immersion. By making these unique experiences more accessible, The Empire can position itself as an inclusive luxury destination that attracts local families and international travellers alike. 

Is Domestic Tourism Being Taken Seriously?

As staycation trends rise globally, Brunei has a genuine opportunity to establish itself as a top destination for local and regional tourists. 

 

However, there exists a significant gap between government efforts to develop and promote tourism—particularly in enhancing the staycation concept—and actions taken by industry players. 

 

Many stakeholders seem primarily focused on short-term profits rather than collaborating with government initiatives aimed at reducing outflows of cross-border spending. 

 

The strategic rebranding of Jetudong Park in conjunction with The Empire could create a comprehensive staycation experience that merges luxury with family-friendly adventure.

 

For this to become a reality, Brunei’s tourism stakeholders must take meaningful steps to make these destinations attractive, affordable, and inclusive. 

 

Currently, efforts to promote domestic tourism seem half-hearted, primarily involving the repackaging of old ideas at higher prices rather than innovating to provide fresh, engaging experiences for the community. 

 

The public response to The Empire's promotion serves as a wake-up call for the industry. Without genuine changes, Bruneians will continue to seek leisure experiences abroad, leaving the promise of domestic tourism growth unfulfilled. 

 

The crucial question remains: Will Brunei’s tourism sector rise to the challenge and innovate, or will it continue to overlook the expectations of its people? The future of domestic tourism in Brunei hinges on the answer. (DMAO/MHO/12/2024)

Making Empire Brunei Great Again

By DMAO

 

BANDAR SERI BEGAWAN, DECEMBER 2024: Recent efforts to revive The Empire Hotel & Country Club—commonly known as Empire Brunei—are beginning to show promising results, instilling renewed hope among members and stakeholders.

 

After years of concerns regarding neglect and decline, a comprehensive renovation plan is finally underway, addressing many pressing issues raised by members.

 

These developments are setting the stage for Empire Brunei to once again shine as a symbol of luxury and prestige.

 

With visible improvements in progress and a clear commitment to maintaining international standards, the journey to restore Empire Brunei's former glory is gaining momentum.

A Legacy of Excellence

When The Empire Hotel & Country Club opened its doors in October 2000, it was a marvel.

 

Built for USD 1.1 billion, this palatial property epitomised grandeur, featuring sprawling botanical gardens, opulent suites, and its crown jewel—an 18-hole championship golf course designed by Jack Nicklaus.

 

The golf course put Brunei on the world map, hosting prestigious events like the Brunei Open and the Royal Trophy, where Asia’s top golfers faced off against Europe’s finest.

 

Awards and accolades soon followed, recognising Empire Brunei as Asia's Leading Resort, with its golf course consistently ranked among the best in the region.

 

Formula One driver Jenson Button even named it his favourite hotel in the world.

 

Today, however, those awards serve as mere reminders of a bygone era. Once a jewel of Brunei’s tourism, The Empire now faces a mountain of challenges. 

The Fall from Grace

The decline began around 2011, marked by management changes and a shift in operational priorities.

 

Key positions essential for maintaining world-class standards were filled without the necessary expertise.

 

Decisions intended to improve cost-effectiveness led to visible deterioration: neglected fairways, poorly maintained facilities, and declining service quality.

 

The Empire Golf Club, once a leader in Brunei's international offerings, fell into decline, struggling to maintain the quality for which it was once celebrated.

 

Member Frustrations and Calls for Governance

This decline has not gone unnoticed by the club’s loyal members. In recent years, they have become increasingly vocal about issues of governance and management.

 

The Empire's transformation has been marred by accusations of neglect and a disregard for member concerns, with some members even facing threats of legal action for speaking out.

 

There is a palpable demand for better governance—a commitment to transparency, accountability, and open communication.

 

Management must create an environment that encourages constructive feedback rather than stifling dissent.

 

Good governance is not just about maintaining a luxurious facade; it is essential to preserving the spirit and prestige of Empire Brunei.

 

Issues such as uneven pathways, unsanitary conditions, clogged drains, and overgrown flower beds reflect a deeper problem in the facility's commitment to maintaining the high standards expected by members and international visitors alike.

Restoring the Empire

Despite these setbacks, hope remains. Renovation work has begun in earnest, with a renewed focus on elevating the facility back to international standards.

 

Visible improvements are already underway, ranging from guest facility renovations to golf course updates.

 

However, these renovations need to go beyond surface-level fixes; they must address the core issues that led to the decline, including inadequate staffing, insufficient expertise, and a lack of proactive maintenance.

 

A comprehensive restoration plan for Empire Brunei should encompass not only physical improvements but also training programs for local talent in areas such as golf course management, hospitality, and landscape upkeep.

 

This emphasis aligns with Brunei's Wawasan 2035, the nation’s long-term vision for sustainable growth.

 

Collaborations with international golfing bodies, including the PGA and the R&A, could play a significant role in ensuring Empire's return to prominence. 

Making the Empire Great Again: A Call to Action

For Empire Brunei to reclaim its status, management must commit to a holistic revival strategy that transcends superficial renovations to ensure lasting change.

 

This involves prioritising infrastructure renewal and cultural shifts within the management structure.

 

To truly make The Empire great again, governance must be transparent, standards uncompromising, and the local workforce empowered to maintain the facility with the same passion that inspired its creation.

 

Additionally, stakeholders, from Darussalam Assets Sdn Bhd to government-linked entities involved in the tourism sector, must rally behind this iconic establishment.

 

Empire Brunei is not just a luxury resort; it is a national symbol. Restoring its glory goes beyond tourism—it is about reclaiming a part of Brunei’s identity and ensuring that this landmark continues to be a source of pride for generations to come.

 

Brunei faces a unique opportunity. The groundwork is being laid; the question remains whether there is enough will to follow through.

 

The decline was a slow process, but with genuine effort and investment, Empire Brunei can rise again—not merely as a luxury destination but as a beacon of Brunei’s potential on the global stage.

 

The time to act is now, and the message is clear: it is time to make Empire Brunei great again.

Making Brunei Great Again: A Look into Reigniting Brunei's Prosperity

 

Brunei finds itself at a pivotal moment—a small nation with a rich history and significant potential. Are we taking the right steps to reclaim our position among the greats? 

 

This investigative report examines the bold actions necessary to restore Brunei's greatness, drawing inspiration from the visionary legacy of Sultan Bolkiah and the aspirations of Wawasan 2035. 

 

Join us as we uncover the opportunities and challenges that could define our future. Are we prepared to create a prosperous and proud Brunei that stands tall in the region and beyond?

 

 

By Malai Hassan Othman

 

Brunei Darussalam is at a critical juncture - rich in history, culture, and potential, but facing a future that requires not just reflection but decisive action.

 

The aspiration to rekindle Brunei's greatness is not new. Are we truly leveraging the lessons from our golden past to shape our future?

 

Let us explore potential pathways to restore Brunei’s prominence, drawing inspiration from the transformative leadership of Sultan Bolkiah. 

The Glory of Sultan Bolkiah: A Legacy of Connectivity and Prosperity

During Sultan Bolkiah's reign, Brunei emerged as a formidable maritime power, extending its influence across Borneo, the Philippines, and beyond. 

 

This period was marked not by mere conquest but by a flourishing era that established Brunei as a vibrant hub of commerce, culture, and prosperity. 

 

Historical records indicate strong trade connections with China during this time, which brought significant economic wealth and cultural exchanges that enriched the kingdom. 

 

Today, we frequently discuss Brunei’s potential to reclaim such prestige, but what concrete actions are we taking to revive this spirit of connectivity?

 

Brunei must take bold steps to embrace regional partnerships and diversify its economy. It is essential to move beyond oil and invest in tourism, technology, and innovation as key drivers of growth. 

 

By reigniting its openness and willingness to engage with the region, Brunei can once again position itself as a thriving centre for commerce and culture.

Brunei’s Ambition as a Logistics and Trade Hub: The Reality Check 

Brunei aims to diversify its economy, reducing its dependence on crude oil and natural gas for future prosperity. 

 

As part of this strategy, the Government of Brunei envisioned creating Brunei Darussalam as a Service Hub for Trade and Tourism (SHuTT) by 2003. 

 

The government recognises a promising opportunity for Brunei to serve as a service hub for trade and tourism within the BIMP-EAGA - the Brunei, Indonesia, Malaysia, and Philippines East ASEAN Growth Area. 

 

As highlighted by His Majesty the Sultan, Brunei is committed to a long-term national program of economic diversification focused on becoming a service hub for tourism across Borneo and its surrounding areas. 

 

The SHuTT program seeks to enhance key areas such as import and export through Brunei, travel to and through the country, business operations within Brunei, and communication networks linking Brunei to the region. 

 

These aspirations reflect Brunei’s ongoing ambition to establish itself as a logistics and trade hub, emphasising connectivity, convenience, and regional cooperation.

 

Brunei has long expressed its ambition to establish itself as a key logistics and trade hub in the Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA). While this rhetoric is promising, the question remains: how close are we to realising this vision?

 

Within the context of BIMP-EAGA, Brunei has taken steps to enhance economic cooperation, yet tangible results are still limited. The reality is that potential alone does not drive progress; strategic action does.

 

The BIMP-EAGA region boasts a population of 57 million people, offering a substantial market and resource base that Brunei can leverage.

 

Imagining Brunei as a service hub for trade and tourism is not far-fetched.

 

By capitalising on its strategic location, rich cultural heritage, and growing investment in infrastructure, Brunei has the opportunity to become a crucial link in regional connectivity, facilitating the movement of people, goods, and services across the sub-region.

 

Recent initiatives, such as the decision to acquire commercial aircraft from China, demonstrate Brunei's ambition.

 

However, positioning the nation as a logistics and trade hub depends on our ability to capitalise on these developments. The question remains: will we?

 

As a nation, we must be steadfast in pursuing opportunities like open sky policies, economic zones, and trade partnerships, ensuring they deliver real benefits for our economy and citizens.

Aviation Expansion: GallopAir’s Bold Plans and the Challenges Ahead

GallopAir, Brunei’s newest airline, aims to transform the aviation landscape with an ambitious plan to serve over 30 destinations across nine countries. However, behind this enthusiasm lies a challenging reality—GallopAir is navigating uncharted territory.

 

The establishment of a regional Maintenance, Repair, and Overhaul (MRO) facility in Bandar Seri Begawan could be a transformative step, positioning Brunei as a hub for aviation services.

 

Nonetheless, these plans carry significant risks and uncertainties that must be addressed through strategic foresight and robust collaboration.

 

GallopAir's partnership with the Commercial Aircraft Corporation of China (COMAC) underscores the potential for Brunei to evolve into an aviation partner rather than merely a consumer. Yet, without consistent support from the government and community, such initiatives are at risk of faltering.

 

GallopAir faces significant regulatory challenges, and the nation must be prepared to support and integrate these developments into a broader vision for aviation connectivity.

Muara Port: The Underutilized Gem

Muara Port is often hailed as Brunei's gateway to international trade, yet questions remain about whether we are truly maximising its potential.

 

The recent expansion of the Muara Container Terminal, supported by a BND400 million investment, aims to enhance capacity and operational efficiency.

 

However, is this sufficient for Muara Port to become the vibrant hub it aspires to be within BIMP-EAGA?

 

We must consider more than just infrastructure. The partnership between Brunei's Ministry of Finance and Economy and Guangxi Beibu Gulf International Port Group has led to notable improvements, but we also need to focus on the strategic utilisation of this asset.

 

If leveraged effectively, Muara Port could serve as the linchpin of regional trade; however, it currently remains underutilised compared to other regional ports.

 

What is lacking is a strategic initiative that links infrastructure development with solid trade incentives and proactive marketing.

China and Brunei: A Trade Relationship Waiting to Flourish

Brunei's trade relationship with China is a vital component of our aspiration to become a logistics hub. As one of Brunei's top trading partners, China offers vast opportunities.

 

While the growing volume of trade between the two nations is promising, the critical question remains - are we adequately building the infrastructure and capacity needed to facilitate this growth?

 

The Belt and Road Initiative (BRI), China's ambitious global infrastructure development strategy, presents a unique opportunity for Brunei.

 

By aligning with the BRI, Brunei could secure the investments and connectivity necessary to enhance its trade capabilities and integrate more fully into regional and global supply chains.

 

The historical trade links between Brunei and China during Sultan Bolkiah’s reign should serve as a foundation for revitalising these ties today, paving the way for a new era of mutual economic prosperity.

 

The establishment of new air cargo capabilities, supported by recent aircraft acquisitions, indicates progress. However, the success of these initiatives relies on efficient logistics networks that can accommodate increased demand.

 

China’s market is enormous and diverse, but without the proper systems in place, Brunei risks missing out on a significant portion of that trade. 

Tourism: The Sleeping Giant

Tourism is another area where Brunei could excel, particularly with China as a primary source market.

 

China’s outbound tourism is flourishing, yet Brunei has struggled to capture a meaningful share of this market.

 

Recent enhancements in air connectivity are a positive step, but much more is needed.

 

Brunei needs to market itself—not just as a destination but as a unique experience. The rich cultural heritage, pristine rainforests, and distinctive identity of Brunei should be at the forefront of our tourism campaigns.

 

We require an aggressive marketing strategy that not only draws tourists in but also engages them, encouraging exploration of Brunei beyond Bandar Seri Begawan.

 

Tourism can unlock new business opportunities and support local economies, but we must first make Brunei stand out. 

Digital Economy: A Frontier for Growth

Brunei’s aspirations to become a digital hub are not new. Decades ago, the nation laid the foundation for leveraging information technology to drive progress and connect with the global economy.

 

Initiatives such as RAGAM 21 (Rangkaian Global Aliran Multimedia) and BICIIG (Brunei Info-Communication Infrastructure Interacting Globally) were established to position Brunei as a leader in infocommunication.

 

These initiatives aimed to create a robust infrastructure that would facilitate electronic government services, commercial activities, and integration into the global trading community.

 

The government envisioned Brunei as a service hub for trade and tourism, relying on global interconnectivity and advanced telecommunications infrastructure to realise this vision.

 

By accelerating IT adoption across both public and private sectors, Brunei aimed to enhance performance, productivity, and efficiency - key elements necessary for becoming a competitive player in the digital economy.

 

The concept of 'government online' came to fruition with initiatives like BruNet, which interconnected various government services and provided public access to information.

 

These early efforts demonstrate Brunei's commitment to leading digital transformation in the region, particularly within BIMP-EAGA and ASEAN.

 

By continuing to build on this legacy and pursuing new technological advancements, Brunei has the potential to emerge as a key digital hub in Southeast Asia, facilitating e-commerce, fintech, and other tech-driven sectors.

 

Understanding this historical context offers valuable insights into how Brunei can again lead in digital economy growth, further enhancing its role as a service hub for the BIMP-EAGA region and beyond.

 

Brunei’s potential in the digital economy represents an untapped frontier that could drive future growth, particularly within BIMP-EAGA.

 

The global shift toward digitalisation presents opportunities for Brunei to develop sectors such as e-commerce, fintech, and digital services, enabling it to become a competitive player in the regional digital economy.

 

By investing in digital infrastructure and skills, Brunei can create a dynamic and innovative environment that supports entrepreneurship and attracts tech-driven businesses.

 

Developing a robust digital economy aligns with the goals of Wawasan 2035, which emphasises the importance of cultivating a highly skilled and educated workforce that can contribute meaningfully to a modern, diversified economy.

 

Brunei must seize the digital momentum to ensure it remains competitive in the rapidly evolving global landscape.

 

Infrastructure Development: The Need for Connectivity and Convenience

Rumours of players seeking additional runways and transit facilities to accommodate rising traffic from China underscore Brunei's need for improved infrastructure.

 

The nation's ambition to become a logistics and trade hub will largely depend on how well we manage connectivity and convenience for travellers and traders alike.

 

We cannot afford to be complacent. Enhancing airport infrastructure, constructing new transit facilities, and ensuring seamless connectivity are vital to establishing Brunei as an attractive stopover and transit point in the region.

Brunei as an Islamic Financial Hub

Another promising area for Brunei is its potential as an Islamic financial hub.

 

The Brunei International Financial Centre (BIFC) can position the nation as a centre for banking, insurance, and financial services that adhere to Islamic principles.

 

By leveraging Brunei's rich Islamic heritage and strategic location, the nation could attract investment and establish itself as a trusted centre for Islamic finance in the BIMP-EAGA region and beyond.

 

With the right legislative framework and international partnerships, Brunei can enhance its reputation in the global financial market while contributing to economic diversification.

Learning from the Past: The Vision of Sultan Bolkiah

Wawasan 2035 is fundamentally about revitalising Brunei - building a nation that is educated, economically diversified, and sustainably prosperous.

 

This vision aligns closely with the legacy of Sultan Bolkiah, whose leadership transformed Brunei into a powerful maritime hub.

 

By learning from the past and merging these insights with the forward-looking ambitions of Wawasan 2035, Brunei has the potential to achieve greatness once more.

 

The legacy of Sultan Bolkiah holds particular significance today as Brunei is led by His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah.

 

The parallels between Sultan Bolkiah’s golden age and the current reign are striking - both leaders are navigating complex geopolitical landscapes while striving for the prosperity and resilience of Brunei.

 

His Majesty has consistently emphasised the importance of economic diversification, regional partnerships, and cultural preservation, echoing the transformative vision of his predecessor.

 

Now, more than ever, it is crucial to uphold and build upon the legacy of Sultan Bolkiah in order to navigate the challenges of the 21st century and secure a prosperous future for Brunei.

 

Sultan Bolkiah’s era was characterised by strategic foresight, regional connectivity, and economic prosperity.

 

The strategic positioning of Brunei during his reign established the country as a centre for the spice trade, bringing wealth and influence.

 

Today, we need a similar vision - one that transcends our dependence on oil and gas and seeks opportunities in tourism, digital economies, and green industries.

 

The historical trade links between Brunei and China during Sultan Bolkiah's reign demonstrate the power of strategic partnerships.

 

Reviving and expanding these connections, especially within the Belt and Road Initiative (BRI), could restore Brunei's status as a vibrant commercial hub in the region.

 

The lessons from Sultan Bolkiah’s reign are clear: prosperity comes from strategic partnerships, connectivity, and cultural strength. These principles remain relevant today, but we must be bold enough to act on them.

A Call for Unity and Vision

Brunei's journey toward greatness cannot be taken alone; it demands collective action. A unified approach is essential, involving the government, private sector, communities, and, most importantly, the people.

 

This journey is not about merely recreating the past but about reimagining our future while honouring our heritage.

 

The legacy of Sultan Bolkiah teaches us that achieving greatness requires resilience, ambition, and, above all, unity.

 

The time has come for Brunei to rise to the occasion. Opportunities abound, but we must seize them with determination.

 

Let us work together to build a Brunei that is not only prosperous but also proud, resilient, and influential—a nation that stands tall in the region and the world.

 

The question remains: Are we ready to act, or will we allow these opportunities to slip through our fingers once more? (MHO/12/2024)